ADVOCACY AND CAMPUS LEADERSHIP by academic support staff like librarians, instructional designers, bookstore employees, and accessibility services lay the groundwork for most open education and affordability initiatives. This entails first developing domain expertise to build trust and credibility with faculty and administrators. Staff must prepare communications and strategically articulate the benefits of OER and affordable content in ways that resonate with a variety of stakeholders with different motivations. In understanding the institution's unique context, including financial, organizational, and interpersonal factors, academic support staff can position these resources as solutions to existing challenges worthy of funding. Convening academic support staff as a collaborative team to develop a clear action plan ensures information sharing, mutual support, and strategic alignment with institutional goals.
